Designers are Wankers.
Lee McCormack.
About Face Publishing. 2006. 237 pages.

"You'll really start to learn after you graduate"
- the caution delivered to so many design students. Lee McCormack
goes quite a few steps further and recounts his early experiences
of the open road. Graduating in the 1990s, McCormack's lecturers
hadn't prepared him for the commercial realities that seemed secondary
when he launched himself with a shed load of ideals and ideas.
He anticipates and highlights numerous stumbling blocks to a
design career that many students wouldn't have even considered.
As well as the negatives there are some pretty inspirational passages
about the benefits of commitment. Interviews with prominent design
industry figures such as Paul Smith, Neville Brody and Karim Rashid
help the reader triangulate a path to a fulfilling career rather
than just relying on McCormack's own model.
There are also insights into how graduates are typically viewed
by the business community, potential employers and manufacturers.
This book has also inspired a website
which promotes nurturing of budding 'creatives' and a collaborative
rather than competitive view of the industry. They're pressing
all the right buttons as far as I'm concerned.
If you're getting close to graduation and don't know your NDA
from your elbow - read it now. |